Article written by: Asmara Wreksono

The sensational Rihanna is not only adding more ink on her knuckles (“Thug Life” is her new tattoo), she’s also branching out to TV shows. News just broke that the singer signed up to create a reality TV competition for fashion designers. Is she trying to swoop in and take Heidi Klum’s place?

Nope. This will be a brand new show, about a hunt to discover a new fashion designer that will be aired on Britain’s Sky Living network. USA Today reported that “the ultimate and final challenge for the winner will be to design a unique stage outfit for Rihanna’s performance in Hyde Park in July 2012″.

Would you participate in Rihanna’s fashion designer search?

*Live Muziq*

Article written by: Asmara Wreksono

Pro basketball player, Rod Benson is among the lucky ones who are in touch with their creative side, and with the gift he created BOOMTHO Clothing. The clothing collection’s style is a crossover of street, skate, beach and swag, perfect for those who are the life of the party, and aren’t afraid of bright colors and making fashion statements. Let’s get to know BOOMTHO closer, as SoJones talks to Rod about his clothing.

Introduce yourself and describe how your brand was started?
I’m just a an athlete who likes to stand out and have fun. I started my brand because I enjoy wearing clothes that embody that mindset. I just want to wear things that coincide with my mindset.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80′s punk, muses like Amber Rose, 70′s disco bands, Kanye, etc)
The theme is “Sunday Funday.” The inspiration is really all those Sundays in the past where you wanted the perfect tee or tank for an afternoon of fun in the sun and drinks by the pool.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
Juelz Santana rocked on of our beanies on VH1′s “Love and Hip Hop.” Besides him, there are lots of pro basketball and football players wearing our hats and shirts all the time!

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
The rise of the tribal print seems a bit random, but I like it. It’s an easy way to add color to a traditional cut and sew piece.

What current fashion trend would you like to see thrown overboard?
I think skinny jeans need to be re-retired. Go slim, but not skinny.

What is/was one of your most prized fashion pieces, past or present?
Our puzzling beanie has really done well for us. We have new colorways for the future and I’m excited for it. It’s pretty much the only one of it’s kind, so it’ cool to be on the forefront there.

TuPac or Biggie?
Tupac. Westsiiiide.

Check BOOMTHO Clothing on the brand’s official website: www.boomthoshop.com, get your BOOMTHO fix on the brand’s facebook page: http://www.facebook.com/BoomThoShop and follow @BoomThoShop on Twitter!

BOOMTHO Clothing GIVEAWAY!
BOOMTHO Clothing is giving away TWO prize packages for TWO very lucky SoJones readers, each package is retailed for $100!

Here’s how it works:

1. Answer this question: Name the man behind the brand featured on this article!
2.  You can give your answer from January 27th – February 10th, 2012. Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you should you win.
4. Drawing for 2 (TWO) WINNERS will be held on February 13th, 2011. The winners will be announced on this page and on the forums page (http://www.sojones.com/forums/).

Article Comments Lottery Rules

* One prize package per winner

* Previous winners must wait 30 days before entering this contest

* Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.

* Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”

* Comments hating on other people will definitely NOT count.

* US Residents only

Don’t forget to visit SoJones.com’s Facebook page: http://www.facebook.com/SoJones and become a fan!

Check the full BOOMTHO gallery below!

New Music: Meek Mill & Wale – The Motto Freestyle

@MeekMill & @Wale spit some bars over @Drake’s The Motto beat.

Download: Meek Mill & Wale – The Motto Freestyle

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New Music: Tyga Ft Wale, Fabolous, Meek Mill, Young Jeezy & T.I – Rack 

@Tyga @Wale @MyFabolousLife @MeekMill @Tip & @YoungJeezy drop the official remix to Rack City. The video has already been shot. Rack City bitch…Rack Rack City bitch lol

Download: Tyga ft Wale, Fabolous, Meek Mill, Young Jeezy & T.I – Rack City (Remix)

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New Music: Clutch & Bugatti – #EZAnthem

Ohio’s @Its_Too_EZ @Bugatti_Dreamz & @SS_Clutch drop a smooth new single called #EZAnthem. #TeamEZ will be releasing their upcoming mixtape this summer that will tell the story of their lives coming out of Mansfield, Ohio. Produced by Delvonta Cheathem.

Download: Clutch & Bugatti – #EZAnthem

California’s @818Trix releases a heartfelt new single from his The Blue Pill mixtape out now. Baby Boyis a great feel-good song about fatherhood.

Download: Trix – Baby Boy

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DOWNLOAD SCHOOLBOY Q – HABITS & CONTRADICTIONS!

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